by Finge | Sep 27, 2017 | Case Study, Conversion Optimization, Landing Pages
Since starting to use dedicated landing pages with conversion-centered design, Campaign Monitor increased conversion rates by more than 1180%. In this post we’ll show you how we helped them do it. 1. Know that A really is better than B Testing takes the guesswork out...
by Finge | Sep 7, 2016 | Landing Pages, Tips
Landing page forms are the last obstacle between a prospect and a lead. Are your landing page forms leading to conversions, or are they true obstacles? It’s easy to get landing page forms wrong, but it’s also easy to improve your landing page forms and increase your...
by Finge | May 11, 2015 | Conversion Optimization, Landing Pages, Tips
Irrational Grumpy Cat reactions aside, under-performing campaigns are a major downer – and not just for you. After all, your visitors have to wade through all that stinky poop too. Think about them for a minute. They trusted you enough to click your ad or link and you...
by Finge | Mar 11, 2015 | Conversion Optimization, Landing Pages, Tips
To successfully travel from point A to point B in the real world, we rely on a wide variety of cues from our physical environment for help. Good signage prevents us from getting lost. It helps us reach our destination quickly, economically or easily. Good signage,...
by Finge | May 27, 2014 | Conversion Optimization, Landing Pages
You see them everywhere these days—oversized images used for product hero shots, or a large photo as a background image in lieu of whitespace. Using images as background is one of the hottest trends in web design. An oversized image is a great way of immediately...
