To successfully travel from point A to point B in the real world, we rely on a wide variety of cues from our physical environment for help. Good signage prevents us from getting lost. It helps us reach our destination quickly, economically or easily.
Good signage, then, is like a great tour guide. Great tour guides inform people of where they came from, where they are now and where they’ll go next.
We have previously written how waitors use visual guides to increase their conversion rates (how they get more tip).
Same rules apply for landing pages. In this great post from Unbounce you can see how you can design your landing pages to guide visitors to action.
Continue to Wayfinding Conventions: Design Your Landing Pages to Guide Visitors to Action by Unbounce »