You see them everywhere these days—oversized images used for product hero shots, or a large photo as a background image in lieu of whitespace. Using images as background is one of the hottest trends in web design.
An oversized image is a great way of immediately getting your visitors attention, and can help you build emotions around your messaging. At ConversionLab we use these a lot in landing pages we create for our customers, but are they actually effective in terms of conversion rates?
[Spoiler]: The conclusion from the all the case studies show that oversized images increased conversion rates. As always you should perform A/B tests to verify that this new trend works for you!
Read the fascinating findings from case studies over at the Daily Egg »
Daily Egg is by the way a great resource for content on Conversion Optimization. If you don’t have Daily Egg on your reading list – add it right now.