More trials converting to paid
Find exactly where trial users drop off and fix the experience before the clock runs out – without touching your product roadmap.
Faster time to aha moment
Get a full audit of your onboarding flow and a clear map of every friction point standing between signup and activation.
Fewer upgrades lost to pricing confusion
Know exactly which plan structure, anchoring, and CTA changes will turn upgrade intent into upgrade action.
Where retention is actually won or lost
Most churn happens long before the cancellation screen. We fix the three moments that decide whether a user stays or leaves.
Get a free teardown of your onboarding flow, trial experience, and pricing page – and leave with a clear picture of what to fix first.
Find out where you're losing revenue
TRUSTED BY SAAS TEAMS AT
ConversionLab has been absolutely fantastic for BetterWorld. A wealth of CRO experience combined with the ability to produce elegant designs and wrap thoughtful systems around.
“
Whit Hunter
CEO & Founder
BetterWorld
99.5 %
Increase in signups
By removing friction from BetterWorld's onboarding flow – no product changes required.
- Map your retention landscape
Tell us about your product, your funnel, and where you think the leaks are. We'll identify the three areas - trial conversion, onboarding, and pricing - that are most likely costing you revenue. - Audit your flows end-to-end
We go through your onboarding flow, trial experience, and pricing page with fresh eyes - looking for friction, drop-off points, and missed conversion opportunities your team is too close to see. - Get your findings and a clear path forward
You receive a prioritized breakdown of what's hurting retention, why it matters, and exactly what to fix first to move the numbers.
How your teardown works
- Your trial-to-paid conversion is lower than it should be – and you suspect the experience is the problem, not the product.
A hands-on audit of your onboarding flow, trial experience, and pricing page. I identify the specific friction points and conversion gaps that are costing you upgrades and renewals – and deliver a prioritized list of what to fix first.
Yes. No pitch, no hidden commitment. The teardown is my way of demonstrating how I work – if it's useful and you want to go further, we can talk about that. If not, you still walk away with something actionable.
I typically deliver findings within a few business days of your initial briefing. I don't need access to your internal data – just your live product flows and a short conversation about where you think the leaks are.
Partially. CS handles expansion and renewal conversations with existing paying customers. Product handles the underlying experience. But the conversion moments – trial-to-paid, onboarding-to-activation, free-to-upgrade – are A/B testing problems, and they sit with Growth or Marketing. I work on those specific moments, using the same testing discipline I apply to landing pages.
My work has the most impact when there's an existing user base to analyze. If you're pre-launch or in early alpha, the teardown is less useful – but if you have trial users converting (or not converting), I can help.
Just fill out the form. I'll follow up with a short set of questions about your product, your funnel, and where you're seeing the biggest drop-off. No lengthy briefing documents or access credentials required upfront.
Frequently asked questions
- Users are signing up but not activating – they're not reaching the moment where your product clicks, and you're losing them before they ever see the value.
- Your pricing page isn't converting upgrades – you have users who should be on higher plans but something in the flow is killing the decision.
- You're responsible for retention but don't have a dedicated CRO resource – you know there are leaks in the funnel but lack the time or expertise to find and fix them systematically.
This is for you if...
More revenue from the users you already have
We find the conversion gaps in your onboarding, trial experience, and pricing page – and fix them with structured A/B testing, not guesswork.
Heatseeker
52% uplift
BetterWorld
99.5% signup increase
THE THREE MOMENTS
One person. Fully accountable.
Every teardown, every recommendation, every follow-up – done directly by Finge Holden, founder of ConversionLab. No juniors interpreting your funnel data. No account managers passing messages. The person who audits your onboarding flow is the same person who tells you exactly what to fix and why.
- No juniors. No handoffs.
The person who audits your page also writes the copy, builds the variant, and reads the results. - Message match from both sides.
Your team is too close to see the friction. An outside specialist with 12+ years of SaaS conversion experience spots what you've stopped noticing. - 12+ years of B2B SaaS acquisition.
This isn't general CRO applied to churn. It's focused specifically on the three moments where SaaS retention is won or lost – trial conversion, onboarding, and pricing.
WHO YOU'RE WORKING WITH
Where retention is actually won or lost
Most churn happens long before the cancellation screen. We fix the three moments that decide whether a user stays or leaves.
THE THREE MOMENTS
How your teardown works
This is for you if...
THE PROCESS
WHO THIS IS FOR
CUSTOMER RETENTION – FOR B2B SAAS
Free · 30 minutes · No pitch
© 2026 ConversionLab
Free · 30 minutes · No pitch
ConversionLab is a Nordic CRO agency for B2B SaaS companies, serving clients across the Nordics, Europe, and North America. We run structured A/B testing on landing pages, trial flows, and pricing pages to increase conversion rates and reduce customer acquisition cost – without requiring changes to your product or ad spend.