Don't waste money on more traffic 
- fix your landing pages first

Get more leads on your existing traffic instead.

Campaign Monitor is one of the worlds leading Email Marketing software providers, and they partnered up with us at ConversionLab to get higher conversion rates. By systematically A/B testing landing pages we have contributed to reducing their customer acquisition cost by 60%.

How A/B testing slashed acquisition costs for Campaign Monitor

By using dynamic text replacement we can tailor the content to match each and every ad on Google Ads without having to create multiple pages. The tight message match ensures higher relevancy for the user - and Google rewards you with higher quality score as they too will see the message match. The below example gave a 58% uplift in conversion rates using dynamic content. 

Dynamic content for hyper-relevant user experiences

Boost sales with landing pages & seamless lead nurturing in HubSpot

A key to success for lead generation is nurturing and guiding them toward becoming happy customers. Here's how integrating landing pages and HubSpot's lead nurturing features can significantly increase your sales.

Automated lead nurturing

• Personalized engagement: Create automated email sequences based on lead behavior and interests. Deliver targeted content that addresses their specific needs and pain points.
• Stay top-of-mind: HubSpot automates lead nurturing, ensuring consistent communication with potential customers. Stay at the forefront of their minds as they progress through the buying journey.
• Sales-ready leads: Nurture leads with valuable information that builds trust and positions your company as the ideal solution. Sales teams receive qualified leads who are more likely to convert.

CONVERSIONLAB

Use data to drive conversions and optimize acquisition

Tracking the right metrics is critical to maximizing your conversion potential. By analyzing landing page performance, user behavior, and conversion trends, we uncover actionable insights to help SaaS companies turn more traffic into leads and reduce acquisition costs.

With our data-driven approach, you’ll gain clarity on what works, what doesn’t, and where to focus for maximum ROI on your acquisition efforts.

Our process: Turning traffic into paying customers

Identify conversion bottlenecks

Analyze landing page performance and user behavior to uncover friction points that reduce conversions.

Optimize 
landing page design

Design high-performing, conversion-focused landing pages that align with your audience’s needs and expectations.

A/B test 
key elements

Run data-driven A/B tests to refine headlines, CTAs, and layouts to maximize performance.

Track and refine 
landing page performance

Continuously monitor landing page metrics, such as conversion rates and click-through rates, to implement data-driven improvements.

Achieve higher conversions, stronger engagement, and long-term customer loyalty with data-driven strategies tailored to your SaaS business.

Ready to supercharge your SaaS sales pipeline?

ConversionLab played a key role in accelerating Campaign Monitor's growth by optimizing our landing pages for maximum performance. We’ve increased conversion rates by 260% and seen a significant reduction in customer acquisition cost. We are very happy with the results!

33

A/B TESTS PERFORMED

Based on solid hypothesis and across several pages.

1187%

UPLIFT IN CVR

The total uplift combined at an average 36% uplift per test.

64%

REDUCTION IN CAC

Increased conversion rates means reduced customer acquisition cost.

Shamita Jayakumar
Senior Marketing Manager