Campaign Monitor is one of the worlds leading Email Marketing software providers, and they partnered up with us at ConversionLab to get higher conversion rates. By systematically A/B testing landing pages we have contributed to reducing their customer acquisition cost by 60%.
A/B testing reduced customer acquisition cost for Campaign Monitor
Our optimization process
Define goals
First we establish your landing page goal. Do you need more leads, increase signups or drive sales?
Insight & hypothesis
Based on insight, experience and analysis we create our hypothesis for testing "If we implement X we expect outcome Y".
Design & implement
We design your page, write the copy, code and implement using Unbounce and integrate with your current leads-flow.
Test & report
To validate our hypothesis for improvement we run A/B split tests and report to you on the progress on a weekly basis.
MANAGED SERVICE
Conversion centered landing pages
We have designed high-performing landing pages for the past 8 years - for large enterprises and small businesses alike.
On brand
We create custom landing pages tailored to your brand making sure it fits with all your marketing material.
Easy to implement
Your landing page will be delivered as a live URL and you can use the code to implement on your platform of choice. Or better yet - get a 20% discounted Unbounce account where we set up the page for you.
Fast delivery
Get a high converting landing page in 5 business days. We know how critical time to market is.
DESIGN ONLY
ConversionLab has helped Campaign Monitor grow our business by optimizing our landing pages. We’ve increased conversion rates by 260% and seen a significant reduction in customer acquisition cost. We are very happy with the results!
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33
A/B TESTS PERFORMED
Based on solid hypothesis and across several pages.
1187%
UPLIFT IN CVR
The total uplift combined at an average 36% uplift per test.
64%
REDUCTION IN CAC
Increased conversion rates means reduced customer acquisition cost.
Turn visitors into customers
Highly targeted landing pages and data-driven A/B testing strategies will help you convert more traffic into paying customers.
Keep customers longer
Optimize onboarding, feature adoption, and retention campaigns to build long-term loyalty and reduce churn.
Personal, dedicated service
Experience personal and dedicated service tailored to your needs with our boutique agency approach.
Shamita Jayakumar
Senior Marketing Manager
Achieve higher conversions, stronger engagement, and long-term customer loyalty with data-driven strategies tailored to your SaaS business.
Ready to supercharge your sales pipeline?
Supercharge your customer journey to boost sales & reduce churn
Achieve higher conversions, stronger engagement, and long-term customer loyalty with data-driven strategies tailored to your SaaS business.
Let’s grow your business
Cost per Lead
-24% vs last 6 months
Conversion Rates
+36% vs last 6 months
CONVERSIONLAB
Hi there! I'm Finge,
founder of ConversionLab
11+ years of experience
Retention - reduce churn
Minimize customer churn and save costs with retention-focused strategies. From onboarding flows to personalized campaigns, we ensure your customers see long-term value.
Acquisition - growth
Serious about optimization? Outsource everything to us. We design, optimize, analyze, and report on your results on a monthly retainer to give you more leads and sales.
MOST
POPULAR
Our services
A World-Class agency
ConversionLab has a knack for drawing out new and inventive tactics from tried-and-true methods that deliver real results. Their reputation for optimizing is only matched by their friendliness, and that's incredibly rare.
“
JESSICA BURNHAM
Advocacy & Community Manager
Unbounce
Record low cost per lead
ConversionLab helped Nintex implement a conversion optimization strategy to grow our lead generation. They designed and optimized high-performing landing pages where conversion rates skyrocketed and cost per lead dropped to record lows!
“
MENILIK HENRY DYER
Marketing Manager
Nintex & Promapp Solutions
TRUSTED BY SAAS COMPANIES
Location
DIGS coworking space
Krambugata 2
7011 Trondheim
Norway
Privacy
About ConversionLab
ConversionLab is a small team of dedicated marketers based in Trondheim, Norway - serving the world.
© 2025 ConversionLab
WINNER
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Elevate your growth with customized solutions and dedicated service
At ConversionLab, we understand that every client is unique, and that's why we're committed to providing customized solutions and dedicated service tailored to your specific needs.
As a boutique agency, we pride ourselves on fostering close relationships with our clients, offering attentive support every step of the way. Experience the difference of working with a team that truly cares about your success.
Transform your customer journey for better results — boost sales & reduce churn
Turn more visitors into customers and keep them loyal with optimized strategies for every stage of the journey.
Boost sales & reduce churn with landing pages and automation in HubSpot
The key to success for lead generation is nurturing and guiding them toward becoming happy customers. Here's how integrating landing pages and HubSpot's lead nurturing features can significantly increase your sales.
Automated lead nurturing
- Personalized engagement: Create automated email sequences based on lead behavior and interests. Deliver targeted content that addresses their specific needs and pain points.
- Stay top-of-mind: HubSpot automates lead nurturing, ensuring consistent communication with potential customers. Stay at their minds as they progress through the buying journey.
- Sales-ready leads: Nurture leads with valuable information that builds trust and positions your company as the ideal solution. Sales teams receive qualified leads who are more likely to convert.
By using dynamic text replacement we can tailor the content to match each and every ad on Google Ads without having to create multiple pages. The tight message match ensures higher relevancy for the user - and Google rewards you with higher quality score as they too will see the message match. The below example gave a 58% uplift in conversion rates using dynamic text replacement.
Dynamic page content for 100% relevancy
Professional Email Software
PRIMARY
Color palette
SUPPORTING
Boost sales with high-converting landing pages and personalized acquisition campaigns
Effective acquisition begins with tailored strategies that turn visitors into customers. From optimized landing pages to targeted A/B testing, we ensure every click counts. Here’s how we help SaaS companies drive results with acquisition-focused solutions:
- Landing page optimization: Create high-performing pages tailored to your audience to capture more leads and improve conversions.
- Targeted A/B testing: To maximize performance, fine-tune every element, from CTAs to headlines.
- Personalized campaigns: Leverage dynamic content and messaging to engage visitors at every stage of the funnel.
Reduce churn with retention-focused strategies that keep customers loyal
Retention is the key to sustainable growth. By optimizing customer journeys, improving onboarding, and driving feature adoption, we help you keep customers longer and increase their lifetime value. Here’s how we drive retention success:
- Onboarding optimization: Ensure customers see value quickly with streamlined, guided experiences.
- Feature adoption campaigns: Boost engagement by helping users discover underutilized features.
- Re-engagement strategies: Use data-driven campaigns to win back at-risk customers before they churn.
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Our process: Keeping your customers loyal
Map the customer journey
Analyze user behavior to uncover retention opportunities
Optimize onboarding
Design smooth onboarding experiences to ensure users see value quickly
Enhance engagement
Implement personalized campaigns to boost feature adoption.
Track retention metrics
Monitor and improve churn rates with detailed reporting.
Our process: Turning traffic into customers
Understand your audience
Dive deep into your ideal customers to craft tailored campaigns.
